empowering emerging talent

 

Jo is a multi-disciplined creative leader with over twenty years of experience in shaping award-winning brands and empowering emerging talent across various industries. As the first female CEO of the globally renowned organization D&AD, she has played a pivotal role in creating platforms that champion the next generation of creative professionals.

Throughout her career, Jo has collaborated with some of the world’s most iconic brands, including Nike, Adidas, Burberry, Microsoft, Red Bull, PepsiCo, Bacardi Global Brands, and Diageo. Known for her innovative approach, she has helped these brands develop groundbreaking marketing strategies and campaigns that resonate with and engage the next generation of consumers.

As Chief Creative Officer at MADE.COM and Diesel, Jo specialised in building in-house creative teams and driving global marketing efforts that resulted in innovative campaigns. At MADE.COM, she successfully repositioned the brand for the Millennial home, making it the 2nd most relevant brand for Millennials, while overseeing the creative vision across studios in London, Paris, Berlin, and Amsterdam.

Jo also worked alongside Diesel’s Artistic Director, Nicola Formichetti, to deliver award-winning, disruptive advertising campaigns, digital marketing, social media, and events—ensuring a consistent yet rebellious brand message across all platforms.

As co-founder of Flowerhouse, a female-led pub in London’s Marylebone, Jo has been a trailblazer in supporting women in the hospitality industry.

Jo's entrepreneurial spirit ignited early when she co-founded Beyond the Valley and was awarded Young Entrepreneur of the Year. Today, she continues to foster creative talent through her leadership at D&AD, driving initiatives like SHIFT and the New Blood Awards, which support and nurture the next wave of creative leaders.

press highlights

ad week

While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson as its chief executive.

Jackson will be charged with furthering the organization’s digital strategy and education programs to support and grow the global creative community for the future.

D&AD names new CEO →

vogue

Step forward, The Flowerhouse. From the outside, it is ostensibly a pub, dating back to the 19th century. Step inside, however, and – well, it’s still a pub, but there’s something unusual about it, something distinctly feminine.

Can a pub be Feminist?

house beautiful

The brand new concept apartment echoes the mission of the Flowerhouse pub and, to fuel more creativity amongst women, emerging female talent will be invited to utilise the space for their own photoshoots, podcasts, events and social media content creation.

Step inside the most instagrammable apartment →

the drum

Made.com has just emerged from its most profitable year ever and is planning a European expansion. Behind the scenes, its in-house creative hub has quietly doubled in size, taking lessons from the fashion industry to build the brand.

Why Made.com doesn’t need an ad agency →

dazed

Why Diesel is about to start advertising on Pornhub. From ironic slogans to their own emojis and a refreshingly modern attitude to sex Nicola Formichetti explains why Diesel aren’t content to play by the rules.

Diesel is advertising on Pornhub? →

creative review

Spring Creative has created a playful and irreverent brand language for fashion brand Diesel, which is currently in use across traditional media but also on less expected platforms including Tinder and Shazam…

Diesel make programmatic ads fun →

design week

The online interiors store has created a virtual version of its Amsterdam show apartment to bring its latest collection into people’s homes.

MADE launches virtual apartment →

campaign

As chief executive of the education-led creative, design and advertising charity, Jackson has been handed a remit of furthering D&AD's digital strategy and education programmes.

D&AD names new chief executive→

the mirror

NHS heroes on the front line against the coronavirus rest in comfort after dozens of hospitals received hundreds of free products to give them the rest they deserve.

MADE Sofabeds for NHS →

creative review

As the popularity of fashion, beauty and lifestyle videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to engage people.

MADEover w/ Youtube →

LBB

D&AD Swards show and Festival’s CEO shares her passion for inclusivity, commitment to change, and how D&AD is planning for the future,

D&AD’s Commitment to Celebrating Human Craft→

 

the drum

Made.com has just emerged from its most profitable year ever and is planning a European expansion. Behind the scenes, its in-house creative hub has quietly doubled in size, taking lessons from the fashion industry to build the brand.

Why Made.com doesn’t need an ad agency →

dazed

Why Diesel is about to start advertising on Pornhub. From ironic slogans to their own emojis and a refreshingly modern attitude to sex Nicola Formichetti explains why Diesel aren’t content to play by the rules.

Diesel is advertising on Pornhub? →

creative review

Spring Creative has created a playful and irreverent brand language for fashion brand Diesel, which is currently in use across traditional media but also on less expected platforms including Tinder and Shazam…

Diesel make programmatic ads fun →