© Liz Seabrook

 

about

 

Award-winning campaigns


Brand Strategy & Development


Creative Direction


Consumer Culture & Trends


Executive Coach & Mentor

experience

 

D&AD
CEO

2022 – 2024

 

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

D&AD

 

ANNEKS /
MODERN BAR GROUP
Co-Founder

2021 – Present

 

Creating and operating hospitality concepts for current and future consumers.

Developers with a passion for the past and a vision for the future. We invest in beautiful buildings, fantastic products & amazing people.

Recent projects include The Light Bar, in Shoreditch, Flowerhouse on Chiltern St, predominantly plant-based cafe OAT, and launching Flipper's Roller Boogie Palace in the UK.

The Light Bar

Flowerhouse Pub

OAT Coffee

 

BRAND CONSULTANT
Freelance

2021 – Present

 

Short/project based & long term retainers at an exec level. Supporting established and emerging brands connect with todays consumers.

 

MADE.COM
Chief Creative Officer

2017 – 2021

 

Leading the global brand and creative team, our in-house agency is responsible for:

Brand strategy
Creative direction
Production
Content & storytelling
Social
Advertising campaigns
PR and Comms
Influencer marketing
Brand experiences and events
Retail design

 

DIESEL
Global Head of Content & Creative Services

2015 – 2017

 

Director of the global content and creative teams based in Diesel’s HQ in Italy, I was responsible for the ‘internal agency’ – essentially leading five core marketing teams in the strategy, creation and management of all branded content and activations for Diesel and Diesel Black Gold:

Advertising
Digital Marketing
Creative Direction
Editorial
Content
Production
Social
Events

 

PROTEIN
Managing Director

2012 – 2015

 

Running the UK agency alongside leading Protein key client relationships – working with some of the world’s most respected brands to help them understand and connect with Millennial consumers.

Creating global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including:

Nike
Gap
Adidas
ASOS
Burberry
Red Bull
Microsoft
PepsiCo
Bacardi Global Brands
Nokia
Diageo
Bestseller Group