about
Previously at MADE.COM, we repositioned the brand for the Millennial home. The brand is now ranked as 2nd most relevant brand for Millennials. Chief Creative Officer was s a wide-reaching role, from sculpting the future vision of the brand at board level to running the day to day of our internal creative agency, based across our London, Paris, Berlin and Amsterdam studios.
Prior, I worked alongside Diesel's artistic director Nicola Formichetti, responsible for the brand’s global marketing, attention-grabbing advertising campaigns, digital marketing, social and events to deliver a consistent, albeit rebellious, brand message across all online and offline platforms.
In my time managing global creative agencies, I’ve had the pleasure to work for clients including Nike, Adidas, Gap, Burberry, Microsoft, Red Bull, Pepsico, Bacardi Global Brands and Diageo, alongside running my own fashion businesses.
Award winning campaigns
Brand Strategy & Development
Creative Direction
Consumer Culture & Trends
Mentoring
experience
D&AD
CEO
2021 – Present
D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.
D&AD
MODERN BAR GROUP
Co-Founder
2021 – Present
Creating and operating hospitality concepts for current and future consumers. Co-Founder of the group, established during lock-down with partner Morten Jensen, they are one-half of The Light Bar, in Shoreditch, The Flowerhouse on Chiltern St, and predominantly plant-based café OAT.
The Light Bar
BRAND CONSULTANT
Freelance
2021 – Present
Short/project based & long term retainers at an exec level. Supporting established and emerging brands connect with todays consumers.
MADE.COM
Chief Creative Officer
2017 – 2021
Leading the global brand and creative team, our in-house agency is responsible for:
Brand strategy
Creative direction
Production
Content & storytelling
Social
Advertising campaigns
PR and Comms
Influencer marketing
Brand experiences and events
Retail design
DIESEL
Global Head of Content & Creative Services
2015 – 2017
Director of the global content and creative teams based in Diesel’s HQ in Italy, I was responsible for the ‘internal agency’ – essentially leading five core marketing teams in the strategy, creation and management of all branded content and activations for Diesel and Diesel Black Gold:
Advertising
Digital Marketing
Creative Direction
Editorial
Content
Production
Social
Events
PROTEIN
Managing Director
2012 – 2015
Running the UK agency alongside leading Protein key client relationships – working with some of the world’s most respected brands to help them understand and connect with Millennial consumers.
Creating global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including:
Nike
Gap
Adidas
ASOS
Burberry
Red Bull
Microsoft
PepsiCo
Bacardi Global Brands
Nokia
Diageo
Bestseller Group